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Technology Expands the Consumer Purchase Funnel
In 1896, The Advertisers’ Agency was founded by Elias St. Elmo Lewis. Now considered a pioneer of American advertising and sales, Lewis postulated a set of advertising and marketing principles that are...
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Advertising Awards 2012
Nominations are underway for the Academy Awards – and while we love movies, we feel the Oscars neglect some of our favorite categories. What about long- and short-form DRTV spots? Don’t our favorite...
View ArticleMarketsmith Media Plan Drives Brand Awareness
Brand awareness for a major household products company soared as the result of Marketsmith’s short form media plan. Prior to executing the TV advertising strategy, Marketsmith conducted a per-awareness...
View ArticleCBS, Time Warner Cable Reach Agreement after Month Long Blackout
Football fans breathed a collective sigh of relief this Labor Day, as Time Warner Cable brought an end to the month long CBS blackout just in time for the start of the NFL regular season. While the...
View ArticleFCC Revises Telephone Consumer Protection Act
Does your business place unsolicited, pre-recorded phone calls or text messages? If you answered yes, you have until October 16th to achieve full compliance with new FCC revisions to the Telephone...
View ArticleEverybody’s Doing It…Pinterest Now offers Advertising
The social media industry has been abuzz over the recent announcement of Pinterest’s promoted pins. Effective Jan. 1, 2015, promoted pins are available at a CPM (cost per 1,000 impressions) to all...
View ArticleLocation, Location, Location
by: Jill Draper, President, Marketsmith, Inc. Anyone who has ever searched for an apartment or home knows that one thing can make or break a deal: location! It’s the same for marketers. But for us,...
View ArticleThe Art of Social Listening
By: Jill Draper, President at Marketsmith Inc. “The art of conversation lies in listening.” – Malcolm Forbes Recently, I was asked to speak at the Newark Regional Business Partnership on the topic of...
View ArticleMarketsmith Announces Laura Buoncuore as VP Creative Director
Marketsmith continues to add to our exceptional roster of talented and driven employees. The latest addition to our team is Laura Buoncuore, Vice President Creative Director. Laura spent her career at...
View ArticleMarketsmith, NJ’s Premier Women-Owned, LBGT Marketing Agency Ranks in NJ’s...
Cedar Knolls, NJ (April 28, 2017) –Marketsmith Inc., one of the fastest-growing, WBE and LGBTBE Certified data-driven marketing agencies in the US, has ranked in the Top 20 Best Places to Work in NJ —...
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